Reconstructing Growth Insights
Full Series Paper
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'Reconstructing Growth Insights' (FULL SERIES DOWNLOAD)

Download the complete Reconstructing Growth Insights series - the diagnostic and reconstruction framework the insights profession has never had.

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The UK insights sector is worth £18.7 billion. It employs 350,000 professionals and is growing at 8% a year.

So why are insights teams being downsized, defunded and replaced by data platforms?

The MRS Business of Evidence report (March 2026) identified the paradox. It didn't provide the diagnosis.

Reconstructing Growth Insights does.

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This five-part series by Growth Constructors partners, Nick Rich and Koos Nuijten, delivers what the profession has lacked: a complete diagnostic and reconstruction framework for strategic insights.

What's inside:

• Why insights generates so little growth - the three structural problems

• How commercial pressures made strategic drift rational - the four phases

• The Growth Theory diagnostic framework - tools to make hidden operating systems explicit and testable

• What Growth Insights actually requires - the rebuilt operating model

• Choose Courage Over Comfort - the five acts and three humilities for transformation

• PLUS: Two exclusive additions not in the article series - a Quick Reference Summary of every key framework and model, and a Growth Director Self-Assessment that scores your function and tells you exactly what to do next to be your organisations true Growth Director.

This series is for CMOs, Growth Leaders, Insights Professionals and Agency Principals who recognise the reconstruction moment has arrived.

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No rhetoric. Solutions.​

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