The Challenge

The challenge:

 

Facing higher expectations than ever, CEO's, CMO’s and Growth Leaders in any organisation are being tasked with not only building strong brands and delivering new growth but also maximising efficiency and effectiveness of all marketing investment.

 

Today, Growth leaders are expected to lead and deliver across a range of foundational pillars that combine to drive growth.

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Starting with a clear and defining marketing strategy, imbued from top to bottom with insight-led direction, on where growth opportunities exist and how the organisation must align to realise them.

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This organisational alignment is optimised by designing a lean operating model, where every team co-exists & collaborates to meet the business's objectives.

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In delivery, Growth leaders direct their teams to utilise best-in-class efficiency and effectiveness tactics via marketing performance.

 

And through this all, Growth Leaders must champion the latest and highest-impact tech-enabled marketing solutions, staying ahead of the competition at every step

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Growth Constructors Solution:

 

When you know exactly and explicitly how you are going to grow your business and brands, organising for success gets a whole lot easier.

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We are masters of growth identification and optimal portfolio and brand creation: we build brand portfolios that extract the maximum value from the market at minimum cost.

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We bring structure to any existing portfolio, supervise marketing strategies and new product development and we brief designing and communicating for needs that are insufficiently covered by your existing portfolio.

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And for product categories where innovation or disruption is the key to growth, we'll bring your portfolio up to date and on-trend to win. 

 

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