Unlock High-Return Brand Growth with Data-Led Strategic Clarity.
Repeatable, scalable data approach to winning growth strategies
Growth Constructors elevates your Growth Leadership above the maze to see the full picture and the optimum pathway to long-term growth & value outperformance.
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Based on decades of practitioner experience, solid scientific evidence and undeniable logic, Growth Constructors have developed a transparent, low-complex approach to winning growth strategies.
Growth Constructors transforms your market & brand data into precise, scalable investment strategies, guiding you on every growth driver that matters.
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Uncovering and comparing your business’s most attractive and accessible growth opportunities within and across markets.​
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Crystalises what growth game is most likely to succeed.
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Defines which growth targets are feasible and which metrics to move to deliver them - and by how much.
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Guides how you should deploy your comms, sales, product, innovation, portfolio and other commercial resources.
And all using data you likely already have*
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* and if you don't, we can easily get it for you.
Because our Growth Construct applies repeatable and scalable learnings of market, category, competitive, brand and consumer dynamics to your own domain, you can easily scale the approach across:
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your own portfolio (and even your competitors in scenario planning).
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all geographies you operate in or wish to enter.
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and any future adjacent categories you would like to grow into.
...in a way that everyone can easily understand and act upon.
The Growth Construct Is Easy Because ...
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It Supports Planning Quickly & Easily
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Uses data you may already have with no black-box or algorithmic complexity
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Guided diagnostics through to actual plans and action.
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Write 1Y & 3Y plans in a fraction of the time.​
It Keeps The Big Picture In Focus
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Displays market structure in an instant.
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Displays brand dynamics in an instant.
It facilitates collective optimisation
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Common language, tooling & repeatable model at market or global level
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Succeed together through goal alignment
Empowered with the clarity we provide, you will be able to ...
Deliver improved growth strategies
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Uncovers the driving dynamics of the category you are in and the most likely (and unlikely) pathways to growth
Easily unite all your commercial functions
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A singular view of how to win, avoiding siloed or clashing internal strategies that risk harming your brand’s growth momentum
Focus on the KPI's/metrics that truly matter
Ensures better briefs to all your marketing partners
Delivers a defined set of marketing tactics to execute against, tailored to your category and channels
Rationalise innovation and development cost
Know where product variants are required or write the innovation brief to fill any gap(s) identified.