Our Growth Constructs | Growth Constructors

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Unlock High-Return Brand Growth With Unmatched Data & Insights-Led Clarity.

Growth Constructors transforms your market & brand data into precise, scalable brand & portfolio investment strategies, guiding you on every growth driver that matters.

Uncovering and comparing your business’s most attractive and accessible growth opportunities within and across markets.
Crystalises what growth game is most likely to succeed.
Defines which growth targets are feasible and which metrics to move to deliver them - and by how much.
Guides how you should deploy your comms, sales, product, innovation, portfolio and other commercial resources.

And all using data you likely already have*

* and if you don't, we can easily get it for you.

How we unlock your growth opportunities

Heartland growth opportunity identification

Competitive dynamics

•What game is played in the category?

•Which strategies are likely to win in that game?

Competitive metrics to move

•What performance gaps do we need to close?

•Which strongholds can we leverage?

•What is our next step for growth?

Competitive positioning

•What brand connections can we leverage?

•What connections are most critical to win against competors?

•Know if a single-product or portfolio play will deliver ROI.

Unlocking growth beyond your home categories

New growth beyond core and embedding activation

Expand growth into new markets & categories

Size & cost of the prize
New category competitive intensity
Most-to-least attractive markets/ new categories and why.

Embed growth findings with clear, usable actions.

Bridge insight → strategy → execution with clarity.
Align all stakeholders to your growth reality.
Link brand-building to commercial levers.

We go beyond any other Insights partner in connecting, activating and helping you realise bottom to top-line growth.

Growth Insight: The challenge of growth is not to know all possibilities.

It is to select the method that will work best for you, at this moment in time.

Our first premise:

If you cannot move it, it cannot drive your growth. Identify and focus on drivers you can realistically influence.

Our second premise:

Every growth driver has a depletion point. The final 20% of potential is usually far harder, and less efficient, to achieve than the first 80% of the next, most accessible driver.

These two premises alone help you order and prioritise your growth strategy.

Do you know, explicitly, where your brand and portfolio of products is positioned in this cycle?

Growth Insight: Not all categories are created equally ...

Effective growth strategies prioritise only the growth levers relevant to their current category dynamics.

Growth strategy should focus only on the competitive levers that will truly impact your category.

Growth Constructors Brand Mental Diversity Index (BMDI) is a simple, data-light score inspired by proven indices (HHI, EDI, PDI).
BMDI shows each lever’s ability to drive category growth.
It tells you which levers are your strongest assets?
How do your strengths align with the strongest levers to win?
Can you bridge gaps or compensate for weaker levers by leaning on stronger ones?

Understanding your category dynamics, and your place withing them, immediately focuses attention on which growth strategies are more likely to pay off

We’ve guided on strategies in a downturn

Operating in a tough economic environment needs foresight on consumer’s likely behaviours –in and –out of the category you are in.

Downturns don’t just shrink markets, they reshuffle them.

And that’s where premium brands can win.

When budgets tighten, people don’t just trade down. They re-balance. They cut back in some areas so they can still indulge in others. That’s why premium tiers often gain share, even in recessions.

The question isn’t “Will consumers spend less?”It’s “Where will they still spend more?”

Growth Constructors has helped brand leaders answer exactly those questions. Revealing where premium growth is (and is not) and how your category consumers are likely to trade-down, trade-out and even trade-in elsewhere.

We’ve developed unique methods to specific challenges

(e.g.) Unique quantitative semiotics method to re-write the growth playbooks for entire categories.

For brands, taking borrowed memory structures that define the category are your low-cost ‘ticket to play’. While other individual segments highlight distinctive ‘tickets to win’ – the codes you can take and make your own for lasting competitive advantage.

We created expansive semiotic visuals sets we test with your consumer target groups, uncovering the true codes of your category, from:

universal human needs
innovation opportunities
CX and UX
product and category range extensions
new channel distribution opportunities
packaging codes and claims
brand iconography and visual formats that cut through

From profiles to preferences, from retailer selling stories to innovation roadmaps. We deliver a Growth Playbook that aligns every function to the jobs to be done.

And we’ve guided on innovation choices

Directing clients on the most relevant & effective innovations aligning best to their unique opportunity landscape.