Actionable growth strategy from boardroom to store shelf
Directing Corporate Growth Leadership to where new growth is found
For Board-Level and Growth Leadership in any corporate business:
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Unequalled clarity on category and brand growth opportunities.
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Commercial growth strategy formulation
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Explicit growth path direction that drives all marketing-related decision-making.
We identify the optimum pathway to accelerated organic (and inorganic) growth for the leanest investment possible.
Today’s CEO’s, CMO’s and Growth Leaders have a major challenge to deliver across four pillars of commercial and marketing excellence.
Specifically:
1.Execute a clear commercial & marketing strategy with insight-led growth.
2.Produce best-in-class efficiency and effectiveness via marketing performance.
3.Champion the latest and highest-impact tech-enabled marketing use cases.
4.All while building a fit-for-purpose operating model.
Growth Constructors is convinced that solving for the first of these challenges, directly and explicitly, will lead your choices on all other pillars, leading you to realise growth in the most efficient way.
Growth Constructors transforms your market & brand data into precise, scalable investment strategies, guiding you on every growth driver that matters.
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Uncovering and comparing your business’s most attractive and accessible growth opportunities within and across markets.
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Crystalises what growth game is most likely to succeed.
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Defines which growth targets are feasible and which metrics to move to deliver them - and by how much.
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Guides how you should deploy your comms, sales, product, innovation, portfolio and other commercial resources.
And all using data you likely already have*
* and if you don't, we can easily get it for you.
Because our Growth Construct applies repeatable and scalable learnings of market, category, competitive, brand and consumer dynamics to your own domain, you can easily scale the approach across:
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your own portfolio (and even your competitors in scenario planning).
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all geographies you operate in or wish to enter.
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and any future adjacent categories you would like to grow into.
...in a way that everyone can easily understand and act upon.
Where To Play To Achieve The Highest Growth For The Lowest Cost
Unlock Growth with Precision
Leverage your existing data to pinpoint the most attractive markets with our Category Growth Grid.
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Identify where real growth opportunities exist and focus your strategy accordingly.
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Understand competitive dominance across markets and where you're most likely to win.
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Gain a clear, actionable view of the strongest markets - and why they matter.
No more guesswork. Just smarter, data-driven decisions that accelerate growth.
The Optimum Product Portfolio & Positioning You Need To Win
The Portfolio Optimizer ensures your product positioning stands out - decode consumer perceptions, competitive claims, and messaging to deliver a clear, differentiated proposition every time.
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Pinpoint the strongest growth play - single-product or portfolio?
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Crystal-clear positioning - avoid consumer confusion and drive stronger brand impact.
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Win externally, protect internally - outmanoeuvre competitors while minimizing portfolio cannibalisation.
Your portfolio strategy becomes precise, effective and built for sustained success.
The Brand Growth Metrics You Need To Target.... And By How Much
The Brand Growth Heatmap turns market complexity into competitive advantage. Precise diagnosis of the competitive landscape - so you know exactly where to play and how to win.
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Pinpoint your and your competitors' strengths & weaknesses - across the marketing funnel.
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Launch & growth strategy -on comms, pricing, positioning & availability.
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Set the right targets on the most efficient metrics and avoid KPI conflicts that stall momentum.
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Hit the minimum brand performance thresholds needed to dominate.
Where your every move is intentional, strategic and built for growth.
Unite your organisation to a singular focus on JTBD’s
Our action matrices clearly define the marketing tactics best deployed to win growth
Directing Media Briefs
Winning Creative Every Time
Knowing exactly how your portfolio and brands can grow produces much more explicit briefs, which in turn enables truly winning creative to cut through where it really matters and have the greatest impact.
… to Channel & Sales Tactics
Impacting Shopper Journeys
The retail-floor is your most competitive battleground. Knowing the explicit performance targets you must win on in-store tells you where best to invest in distribution, pricing, promo and retail media.
Growth Constructors supports you from growth scouting to how you turn up on the store shelf. We'll also guide you on:
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Maximum and minimum marketing spend thresholds relative to goals.
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Writing the innovation brief for you product and packaging.
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Semiotics check to ensure brand cues and assets connect.
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Marketing and media mix assessments.