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Growth Constructors is your business and brand growth strategy partner, directly connecting Data & Insights to bottom-line business growth through a unique application of commercial economics principles to your brand performance data.

Our Growth Construct is a crafted, repeatable & scalable solution that tells you explicitly where and how your business and brands can grow.

The Growth Construct will tell you explicitly how you can find and realise business growth, primarily focused on ...

Where To Play To Achieve The Highest Growth For The Lowest Cost

An efficient way of assessing multi-market attractiveness leveraging your existing data. The Category Growth Grid takes into account category maturity, intensity and dominance of competition & the value / volume opportunity so you know exactly where growth opportunities exist and where your priority actions are best directed.

Relative category dynamics across multiple-markets
A supporting view of where competitive dominance is most/least pronounced and where you're most likely to win.
A clear perspective on most-to-least attractive markets and why.

The Optimum Product Portfolio & Positioning You Need To Win

Decoding your own and your category competitors product positioning based on current claims, comms and consumer perceptions, ensuring you deliver with a clear and differentiated proposition. Every time.

The Portfolio Optimizer tool ensures you know where to beat the category competition in better meeting consumer needs:

Know definitively if a single-product or portfolio play will offer the greatest growth trajectory and how.
Guides on maximum positioning clarity avoiding consumer confusion.
Maximise external competition while minimising internal cannibalisation.

The Brand Growth Metrics You Need To Target.... And By How Much

Decoding competitors relative strengths and weakness across the marketing funnel, the Brand Growth Heatmap diagnoses the competitive brand landscape of the market you are in or wish to enter to optimise launch planning, creative briefing and target setting.

Your own & your competitors Mental & Physical Availability, Pricing and Experiential performance issues for you to improve or exploit.
Most efficient metrics to move at and target levels to reach.
Minimum brand performance thresholds to attain.
Avoidance of any clashing KPI’s across your teams that might undermine your brand’s launch / growth momentum.