The Growth Construct
At Growth Constructors, we specialize in a wide range of services designed to accelerate your international and local business growth. We'll partner with you to craft a data-led identification of business and brand growth strategy that sets you apart in the market and sets you up to win.
The Growth Construct
Combining applied market economics principles to brand and market data plus deep brand development expertise, this evidence-based approach eliminates the guesswork in strategic growth planning.
And because it applies repeatable rules and learnings of market, category, competitive, brand and consumer dynamics to your own domain, you can easily scale the approach across your own portfolio, all geographies you operate in, any future adjacent categories you would like to enter and your entire operations in a way that everyone can easily understand and act upon.
The Growth Construct Empowers You To ...
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Deliver vastly-improved growth strategies with clear, evidence-led direction of where growth is to be found and how to effectively deploy your commercial resources to achieve it.
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​Easily unite all your commercial functions with a singular view of how to win, avoiding siloed or clashing internal strategies that risk harming your brand’s growth momentum.
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Focus on the KPI's/metrics that truly matter through a defined set of marketing tactics to execute against, tailored to your category and channels which then results in more explicit briefs to all your marketing partners.
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Rationalise innovation and development cost through knowing where product variants are required or write the innovation brief to fill any gap(s) identified.
The Growth Construct Is Easy Because ...
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It Supports Planning Quickly & Easily
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Uses data you may already have with no black-box or algorithmic complexity
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Guided diagnostics through to actual plans and action.
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Write 1Y & 3Y plans in a fraction of the time.​
It Keeps The Big Picture In Focus
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Displays market structure in an instant.
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Displays brand dynamics in an instant.
It facilitates collective optimisation
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Common language, tooling & repeatable model at market or global level
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Succeed together through goal alignment
We Also Provide Bespoke Services In ...
Market Entry Strategy
Our team offers comprehensive market entry strategies tailored to your specific industry and target markets. We leverage data analytics and market research to ensure your entry into new markets is strategically appropriate and successful.
Category & Brand Strategy
Crafting a compelling and memorable brand identity is crucial for international success. We work closely with you to develop and refine your brand and portfolio, ensuring it resonates with global audiences and drives growth.
Brand Development
We inform C-level growth plan crafting and strategic decision-making as well as
brand marketing team tactics, determining a brand's headroom for growth and clear execution pathways. Beyond launch, we can track your brand's growth using a proven, repeatable approach to measuring success.
Award- Winning Media Creative Briefs
We know that award-winning creative only comes from the tightest and most explicit briefs. The Growth Construct delivers absolute clarity in what your marketing goals should be and what KPI's you must prioritise, briefing for media creative that always shifts the needle.
Lean New Product Development
We simplify stage-gate breakdown and maximise the chances of success in
NPD (linex, rangex, brandex). The Growth Construct will write your product's and brand's attribute and positioning brief so you always deliver to consumer and customer needs. Maximising external competition while minimising internal cannibalisation.
... All Through Proven Data Science
We've proven time and again that your data holds the answers to your biggest strategic challenges. Using our open-use, non-black box data methods we provide unique and accessible solutions that unlock the pathways to growth unlike any other.